HOW ESKO.AI WORKS

People Intelligence — From What's Happening to Where You're Heading

Esko.ai connects what customers and employees know to what your business data shows — delivering prescriptive foresights executives can act on.

Esko.ai product overview
STAGE 1 — HINDSIGHT

Get a Complete Picture of Your Business — Operational and Human

Your BI tells you what happened. But it only shows half the picture — the operational half. The other half lives in the minds of your customers and employees. Without it, every decision is based on incomplete information.

💬
Feature

Conversations That Uncover Root Causes

Traditional surveys ask fixed questions and collect fixed answers. AI interviews adapt. Follow-up questions branch based on what the respondent says — extracting the reasoning behind the score, not just the score itself. Qualitative depth at quantitative scale. Use case: NPS follow-up, exit interviews, onboarding experience, product discovery, recruitment screening.

Natural conversational flow — not rigid multiple choice
Follow-up questions adapt based on each response
Themes and root causes extracted automatically
40% higher response rates vs. traditional surveys
Conversations That Uncover Root Causes
📡
Feature

Every Feedback Signal. One Platform.

Customers and employees communicate across many channels. Esko.ai centralizes every signal — surveys, review sites, support tickets, CRM events — into a single people intelligence layer connected to your business data. Use case: Centralize all customer and employee feedback in one place — no more siloed data streams.

Surveys via email, SMS, web embed, and in-app
CRM sync (Salesforce, HubSpot, Pipedrive)
Review aggregation (Google, Trustpilot, G2)
Support ticket analysis (Zendesk, Intercom)
Every Feedback Signal. One Platform.
🔗
Feature

Operational and People Data — Side by Side

Connect your revenue metrics, churn data, and product usage to your feedback signals in real time. Esko.ai's BI layer makes the operational picture visible alongside the people picture — so you're never looking at one without the other. Use case: Know what's happening operationally — and who is saying what about it, simultaneously.

Connect revenue, churn, product usage from your existing stack
Enrich customer records with feedback history
Real-time dashboards combining operational and people data
BI and People Intelligence visible side by side in every view
Operational and People Data — Side by Side
🎯
Feature

The Right Questions to the Right People

Not every question belongs in front of every customer or employee. Esko.ai triggers feedback based on behavior, routes it to the right cohort, and schedules ongoing loops — so every measurement is precise and well-timed. Use case: Send the right questions to the right people at the right time — without manual campaign management.

Target specific customer or employee cohorts
Trigger feedback based on behavior (churn risk, NPS drop, purchase event)
Schedule recurring feedback loops by account, tier, or region
Segment by any CRM dimension
The Right Questions to the Right People
STAGE 2 — INSIGHT

Reveal the Root Causes Hidden Behind Your Numbers

Most companies have feedback data. Few can connect it to their business metrics and extract the root causes that actually explain what's happening. Esko.ai does this automatically — across every data stream, with statistical confidence on every correlation.

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Feature

Connect Every Data Stream

The Cross-Analysis Engine runs correlations across all connected data streams simultaneously — finding the relationships between what customers say, what employees say, and what your business metrics show. Use case: Revenue dropped 15%? See exactly which experience failure is driving it — with statistical evidence, not a hypothesis.

Connect customer complaints to revenue changes
Link employee sentiment to customer satisfaction scores
Correlate feedback themes with churn, LTV, product adoption
Statistical confidence scores on every correlation
Connect Every Data Stream
🔍
Feature

Stop Treating Symptoms

Esko.ai identifies root causes — not just symptoms. Cascading effects are mapped and prioritized by frequency and business impact. Use case: Stop treating symptoms. Find the root cause and fix it — before it compounds.

Automatic root cause identification — statistical + LLM reasoning
Cascading effect mapping (onboarding friction → low NPS → enterprise churn)
Themes prioritized by frequency and business impact
Root cause extracted in minutes, not weeks of analyst work
Stop Treating Symptoms
🧭
Feature

Know How You Compare

The Market Intelligence layer adds external context — competitive benchmarks, industry trends, and market signals — against your internal picture. Use case: Know whether your experience gap vs. competitors is expanding or closing — before they act on it.

Competitive benchmarks (your NPS vs. industry median)
External context that sharpens interpretation of internal signals
Competitor movement mapped against your feedback themes
Market signals reveal whether your experience gap is widening or closing
Know How You Compare
🔔
Feature

Catch Problems Before They Become Churn

Esko.ai monitors in real time and alerts your CS team the moment a VIP account shows negative signals — giving you a window to act early. Use case: Catch the problem 60 days before it becomes a churned customer.

Alert teams when VIP customers give negative feedback
Notify CS when churn risk spikes above threshold
Trigger workflows in Slack, Microsoft Teams, and email
Escalate critical signals automatically — no manual monitoring
Catch Problems Before They Become Churn
STAGE 3 — FORESIGHT

Prescriptive Recommendations — Quantified Before You Act

Most tools give data. Some give insights. Esko.ai gives foresight — prescriptive, prioritized, and calibrated to your strategy. Not just what to fix, but the likely outcome before you commit.

📋
Feature

Action Plans, Quantified Before You Act

Esko.ai delivers action plans ranked by impact and feasibility, with predicted ROI attached to each recommendation before you execute. Use case: Walk into your Monday leadership meeting with a ranked action plan and predicted outcomes — not a slide deck full of data.

Concrete next steps — not vague insights or dashboard observations
Prioritized by business impact and feasibility
Predicted ROI for each action, quantified upfront
Aligned to organizational constraints via eXecutive Wisdom layer
Action Plans, Quantified Before You Act
🤖
Feature

Executives Ask Questions. Esko.ai Answers.

Ask any question about your business in plain language. Esko.ai queries all connected knowledge — BI, People Intelligence, Market Intelligence — and returns an answer in seconds with sources and statistical confidence attached. No SQL, no BI skills required. Use case: Any stakeholder, any question, any time — answered in natural language with evidence.

Natural language question input — no SQL, no BI skills required
"Why is churn up in Q4?" → answered in seconds
Cites specific data sources and shows statistical confidence
Available to any executive — not gated behind a data team
Executives Ask Questions. Esko.ai Answers.
📊
Feature

Insights Delivered Automatically

Role-specific reports generated and distributed on your schedule without anyone building them manually. CEOs get revenue impact summaries, COOs get operational detail, CS teams get account health updates. Exportable as PDF, PowerPoint, and email. Use case: Distribute intelligence across your organization without anyone spending time building reports.

Auto-generate reports for every stakeholder role
Role-specific framing and depth per audience
Scheduled delivery — weekly, monthly, quarterly
Exportable in PDF, PowerPoint, and email formats
Insights Delivered Automatically
📈
Feature

Prove the Value With Hard Numbers

Track which prescriptions were implemented, measure actual vs. predicted outcomes, and feed results back into the Foresight Engine to improve accuracy over time. Use case: Show your board, CFO, or investors the measurable return from People Intelligence — not just anecdotal improvement.

Track which prescriptions were implemented vs. skipped
Measure actual outcome against prediction for every action
Results feed back into Foresight Engine accuracy
Cumulative ROI dashboard — demonstrate value to leadership
Prove the Value With Hard Numbers
THE FORESIGHT ENGINE

The Technology Behind the Foresight: Four Intelligence Layers, Compounding Accuracy

The Foresight Engine integrates four intelligence layers. Any layer is a valid starting point — and every layer you add sharpens the foresight.

Any layer is a valid starting point. Every layer you add makes the foresight more precise.

BI
Business Intelligence
What Is Happening
Your operational data. What's happening in numbers. The Foresight Engine uses BI as the factual foundation — and connects it to the human layer to explain why those numbers are moving.
PI
People Intelligence
What People Are Thinking
What customers and employees are actually thinking. Surveys, AI interviews, open-ended feedback — processed at scale to extract themes, root causes, and sentiment signals. The layer that explains the numbers.
MI
Market Intelligence
Where the Market Is Heading
External context. Competitive benchmarks, industry trends, market signals. The layer that contextualizes your internal picture against the world outside — revealing where your gaps are widening or closing.
XW
eXecutive Wisdom
What Is Actionable for Your Organization
Not a data stream — your judgment, strategy, priorities, and authority. The layer that determines what actually gets done. Esko.ai delivers foresight. eXecutive Wisdom decides how to act on it — and ensures prescriptions are feasible within your organizational reality. No algorithm replaces executive agency — Esko.ai amplifies it.

Compounding Precision

Layers ActiveIntelligence TypeAccuracy Level
Any single layer Descriptive — what's happening Baseline
Two layers Diagnostic — why it's happening Significantly sharper
Three layers Predictive — what's likely to happen High
All four (BI + PI + MI + XW) Prescriptive foresight within strategic constraints Maximally actionable

As each layer is added, error rates drop and prescriptions become more actionable. Esko.ai grows with your data — not just your headcount. A company starting with PI alone will see foresights sharpen automatically as BI, MI, and XW layers are connected.

BEYOND SURVEYS

People Intelligence That Goes Beyond Feedback

Esko.ai was built for CX and EX intelligence. But the same platform — AI interviews, cross-analysis, prescriptive foresights — applies to use cases most platforms weren't designed for.

🚀

Lead Generation

Automatically ask promoters (NPS 9–10) if they'd refer others. Collect warm leads directly from your feedback flow — inside the same conversation where they told you they were happy.

How It Works
Promoter identified from feedback
Referral prompt delivered automatically
Qualified lead captured with context
Routed to sales for same-day follow-up

Lumon: €130K in new deals, month 1 · 14X ROI · payback under a week

Reputation Management

Guide happy customers to leave Google reviews automatically. Build your online reputation from the inside out — from customers most likely to leave an honest, positive review.

How It Works
Satisfied customer identified
Review request delivered at peak satisfaction
Customer guided to Google review page
Review volume and rating tracked automatically

Doorway: 100+ reviews in 6 months · 2.3→4.2 stars · bankruptcy avoided · 125X ROI

👥

Recruitment Screening

Use AI interviews for candidate screening. The same conversational interface that uncovers root causes in customer feedback applies to structured candidate assessment — at scale, with consistency.

How It Works
Candidate invited to AI interview
Adaptive screening with follow-up questions
Themes and signals extracted automatically
Hiring team receives structured summary

Reduces time-to-interview and improves candidate quality before the first human touch

INTEGRATIONS

Integrates With Your Existing Stack

Esko.ai delivers People Intelligence where you already work — connected to CRM, BI, communication, and support systems.

CRM & Sales
Salesforce
HubSpot
Pipedrive
MS Dynamics
BI & Analytics
CSV Export
Full REST API
Tableau ↗ (Roadmap)
Power BI ↗ (Roadmap)
Communication
Slack
MS Teams
Email
Support & Reviews
Zendesk
Intercom
Google Reviews
Trustpilot

↗ = On roadmap — Q2/Q3 2026

SECURITY & COMPLIANCE

Enterprise-Grade Security — Built In, Not Bolted On

🔒 Data Security
AES-256 encryption at rest
TLS 1.3 encryption in transit
EU data residency available
Privacy by design
🛡️ Privacy & Compliance
GDPR compliant
CCPA compliant
Anonymization options
Right to deletion
📜 Certifications
SOC 2 Type II — Q2 2026
ISO 27001 — Q3 2026
SSO / SAML
⚡ Reliability
99.9% uptime SLA
Automatic backups
Disaster recovery
24/7 monitoring
LICENSES

Licenses for Every Stage

Three tiers. No hidden costs. All plans include a dedicated Customer Success Manager. Pricing is discussed in demo and scoped to your company size and goals.

Growth
Genius
For companies starting to measure CX and EX and capture immediate Reputation, Revenue, and Retention outcomes.
Includes
AI interviews & AI reporting
Patented features: Intelligent Zoom (the ZEF method) & Respondent group comparison
CRM integration
Cross analysis of surveys
Lead generation flow
Dedicated Customer Success Manager
Unlimited amount of users & surveys
Enterprise
Einstein
For companies that want a strategic People Intelligence partner embedded in their executive workflow.
Completely custom-built solution, plus:
Executive workshops
Custom integrations
SOC 2 & ISO 27001
Dedicated Account Manager
COMMON QUESTIONS

Answers before our call

A quick summary of the most common commercial questions.

Why aren't prices listed?

Every company's profile is different — company size, CRM maturity, customer base, primary goals. Licensing is scoped in a demo so we can match the right license to your situation and give you a realistic ROI estimate alongside the cost.

🧪

Is there a free trial?

We don't offer a self-serve free trial. Every engagement starts with a demo where we show you exactly what Esko.ai delivers for a company like yours — and what the ROI looks like before you commit. That 30-minute conversation is more valuable than a product trial you'd have to figure out alone.

⏱️

How long does it take to see results?

Reputation and Revenue use cases (lead generation, Google reviews) typically deliver visible results within the first 30 days. Retention and Foresight use cases compound over time — most customers see measurable churn reduction within 60–90 days.

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Does licensing include the Customer Success Manager?

Yes — a dedicated CSM is included in every license. People Intelligence is most effective when someone is accountable for delivering foresights and action plans to your team, not just providing platform access.

🤝

Is there a partner or reseller licensing model?

Yes. Esko.ai's Partner Program gives consulting firms and agencies a single license that covers all the client organizations they create and manage from the Esko.ai Console.

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What integrations are included in each license?

CRM integrations (Salesforce, HubSpot, Pipedrive) are available in all licenses. Full API access, BI connectivity (Tableau, Power BI compatible), and custom integrations are available from Master (Professional) and Einstein (Enterprise) licenses.

SEE IT IN ACTION

Ready to See the Foresight Engine in Action?

Book a 30-minute demo. We'll show you Hindsight, Insight, and Foresight in a live walkthrough — customized to your industry and company size.

ROI estimation98.3% recommendation rate